Philosophy

amanai is like a small department store in Kamakura that introduces everyday items and things. Carefully selected materials that are comfortable to your hands and skin, and that you will become attached to over a long period of time. It's a great item that improves your mood when you incorporate it into your daily routine, yet when you use it, you don't even notice its presence. We believe that the ideal everyday item should be something that complements the person who uses it, like a prop in a movie. Based on the theme of "everyday necessities as tools," we offer handicrafts and art works that will captivate your heart.