Philosophy

手や肌に馴染み、長く使うことで愛着の湧く、選び抜かれた素材。日常に取り入れることで気分が高まり、それでいて、使う時にはその存在を感じさせない優れモノ。映画における小道具のように、使う人を引き立てる存在であることが、amanai (アマナイ) の考える理想の日用品です。“道具としての日用品”を軸に心惹かれる工芸品やアートピースなモノをご提案しています。

amanai is like a small department store in Kamakura that introduces everyday items and things. Carefully selected materials that are comfortable to your hands and skin, and that you will become attached to over a long period of time. It's a great item that improves your mood when you incorporate it into your daily routine, yet when you use it, you don't even notice its presence. We believe that the ideal everyday item should be something that complements the person who uses it, like a prop in a movie. Based on the theme of "everyday necessities as tools," we offer handicrafts and art works that will captivate your heart.